Empowering Toy Industry Professionals

Content creators everywhere have discovered the power of plushies that are now dominating the merchandise market. Making your own plushie can be both a creative adventure and a smart business move. Plushies stand out as top sellers on creator platforms like Fourthwall. The numbers make a compelling case - production costs run $12-18 while retail prices hover around $30, which lets creators enjoy healthy 40-50% profit margins. Making plushies yourself also gives you control ov

Introduction With two decades of hands-on experience in the toy manufacturing industry and successful collaborations with industry giants...

Did you know that toy makers showcase more than 7,000 new toy ideas at the International Toy Fair in New York each year? The toy...

The toy making process combines several complex stages that transform an idea into a finished product. Toy factories and toy manufacturing companies need to carefully coordinate design, prototyping, material selection, and quality checks. A great idea alone won't guarantee a successful toy. The manufacturing process needs strict adherence to safety standards, particularly for toys designed for children under three years old. Most toy production takes place in countries like C

TPE and TPU materials have transformed toy manufacturing since the early 1950s. The choice between TPE and TPU remains significant for...

Plastic toys fill store shelves worldwide, yet their manufacturing story remains largely unknown. The trip from basic plastic pellets to...

A shocking 90% of toys fail in their first year on the market. Yes, you read that right - all but one of these toys vanish while...