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Blueprint and component sketch for toy product development process

Turn Your Toy Concept into a Market-Ready Product

Our comprehensive product development service transforms your initial idea into a safe, manufacturable, and successful product.

 

With over 20 years of toy-specific expertise, we guide you through a structured 7-stage process that balances innovation with practicality, ensuring your vision is realized without compromising on quality or safety. As leaders in the toy industry, we understand what it takes to create toys that captivate children and meet market demands.

Our Structured 7-Step Development Process

We manage the entire journey, minimizing your risk and ensuring a high-quality outcome as we transform your conceptual idea into a physical product. Our 7-step development process are:-

​1) Concept Evaluation

2) Design and Engineering

3) Prtototyping and Testing

4) Safety Compliance Planning

5) Material Selection

6) Production Engineering

7) Manufacturing Setup

Eight-step toy product development process from concept to manufacturing

1. Concept Evaluation

Icon representing Concept Evaluation - first stage of toy development

What We Do:

We assess your idea's feasibility, market potential, and alignment with safety standards, helping you refine your conceptual idea for the toy industry

The Outcome For You:

A validated product concept with a clear development roadmap, setting the stage for successful toy creation.

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Our technical team brings your ideas to life across all major toy categories, utilizing cutting-edge product design techniques.

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Specialized Toy Design & Engineering Capabilities

Icon for Plastic Toy Development services including injection molding

Plastic Toy Development

Advanced CAD modeling and structural analysis for durability and appeal.

Icon for Mechanical Toy Engineering with moving components

Mechanical Toy Engineering

Designing engaging movement mechanisms and interactive features.

Icon for Plush Toys Design and soft toy manufacturing

Plush Toys Design

Full services from character development to pattern creation and material selection.

Icon for Electronic Toys Integration with circuits and components

Electronic Toys Integration

Incorporating circuits, sensors, and programming for educational play.

Icon for Optical Toy Development with light and visual effects

Optical Toy Development

Creating magical experiences with light effects and projection systems.

Plastic Toy Development

Icon for Plastic Toy Development services including injection molding

Our Expertise & Process

  • Techniques: Injection molding, rotational molding, and rapid prototyping for efficient design iterations.

  • Engineering: Advanced CAD, structural analysis for durability.

  • Materials: Selecting child-safe, durable polymers.

Key Considerations

Optimizing for manufacturing efficiency, visual appeal, and minimal environmental impact.

 Rapid Prototyping to De-Risk Development

We use advanced technologies to catch issues early, typically reducing development time by 30-40%. Our digital prototyping and physical prototyping processes work hand in hand to create the perfect toy.

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  • Rapid Prototyping: SLA, SLS, CNC and FDM 3D printing for quick concept models.

  • Functional Prototypes: Working models to validate mechanics and electronics.

  • Appearance Models: High-fidelity samples for marketing and presentations.

  • Pre-Production Samples: Units made with final materials and processes to verify manufacturability before full production runs.

Rapid Prototyping Technologies

Our rapid prototyping technologies allow industrial designers to quickly transform a conceptual idea into a tangible model. We utilize advanced design tools and digital prototyping techniques to accelerate the development process. Material selection is crucial at this stage, as it impacts the prototype's functionality and appearance.

  • Purpose: Initial concept validation and fast design iteration.

  • Features: Quick turnaround, various materials (resins, plastics).

  • Technology: SLA, SLS, FDM 3D Printing; CNC Machining.

  • Ideal For: Checking form, fit, and basic function early in the design process. 

3D printed toy prototype created during GSNMC’s development process

Safety & Compliance: Non-Negotiable Standards

Safety is the foundation of everything we develop. We ensure full compliance for your target markets, adhering to the strictest standards in the toy industry.

EN71
RoHS Compliant
Reach Compliance
CPSC
ASTM F963

We expertly navigate the requirements of all major international standards:

  • ASTM F963 (U.S. Standard)

  • EN71 (European Standard)

  • REACH & RoHS (Chemical Safety)

  • CPSC (U.S. Consumer Product Safety Commission)

Advanced Prototyping Services: Case Studies in 3D Design Excellence

Your product development timeline depends on prototyping services that can handle complex engineering requirements. These case studies demonstrate how our advanced capabilities deliver results for challenging projects.

Advanced Prototyping Technology: Industrial 3D Machines Drive Development Success

Professional grade 3D printing equipment for product development and custom toy prototyping services

State-of-the-art 3D printing equipment delivers the prototyping services needed to validate your toy designs before production.

Precision matters when you’re developing toys that need to meet strict safety standards and performance requirements.

 

Our industrial 3D printing facility uses advanced stereolithography equipment that produces prototypes with tolerances as tight as 0.1mm, ensuring your design specifications translate accurately from concept to physical model.

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The language barrier often complicates prototype development when working with overseas suppliers, but our direct oversight eliminates communication problems that can derail your project timeline.

 

These machines can handle complex geometries and multiple materials, allowing you to validate both form and function before moving to mass production. The result is fewer surprises during manufacturing and products that perform exactly as intended.

Frequently Asked Questions: Toy Product Development

Welcome to our Product Development FAQ section. Here, we’ve compiled answers to common questions about our toy development process, capabilities, and services. If you don’t find the information you’re looking for, please contact us directly, and our team will be happy to assist you.

GSNMC Co. Limited Logo - Global Sourcing and Manufacturing Center

ABOUT US

GSNMC Co., Limited (Global Sourcing And Manufacturing Center) is your trusted partner for end-to-end toy manufacturing and sourcing in China. We specialize in transforming your concepts into high-quality, market-ready products through custom manufacturing, handling everything from design and prototyping to production and quality assurance.

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Our expertise covers a wide range of toys, including custom made plastic toys, action figures, and promotional products. We serve international clients by providing a seamless bridge to reliable manufacturing, ensuring innovation, quality, and cost-effectiveness for the global market through advanced techniques like 3D printing and additive manufacturing. Our extensive network of injection mold shops and tooling experience allows us to optimize lead times and deliver superior products.

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As a leading sourcing agency in the toy manufacturing industry, we offer comprehensive services including product sampling, OEM manufacturing, and third-party testing to ensure compliance with international toy safety standards. Our team excels in supplier verification and maintaining strong supplier relationships to guarantee consistent quality and timely delivery. With our deep understanding of China sourcing international practices, we help you navigate the complexities of global toy production.

HK Office

Hong Kong office location icon

Address: Unit 17, 12/F, Block B, Merit Industrial Centre, 94 To Kwa Wan Road, Kowloon, Hong Kong.​​

China Office

China office location icon

Address: Room 401, Building 4, Xinzhongtai Innovation Park, No. 1 Caiyun Road, Jixiang Community, Longcheng Street, Longgang District, Shenzhen City, Guangdong Province, People Republic of China.​

China Factory

China factory location icon

Address: Yaoyu Industrial Park, Dongming Village, Shatian town, Huiyang District, Huizhou

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